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p Another significant impact of technology on the air freshener market is the ability to customize scents and experiences. Many modern air fresheners allow users to mix and match fragrances, creating unique combinations that cater to personal preferences. This level of customization is made possible through advancements in formulation technology, enabling brands to offer a diverse range of scent profiles.

p Furthermore, data analytics and consumer feedback are being harnessed to refine product offerings continually. Companies can analyze purchasing patterns and preferences, which helps them develop targeted marketing strategies and improve their product lines. Ultimately, this technology-driven approach not only enhances the customer experience but also fosters brand loyalty in an increasingly competitive market.