{"id":6098,"date":"2025-01-07T08:32:29","date_gmt":"2025-01-07T00:32:29","guid":{"rendered":"https:\/\/reedaromalab.com\/?p=6098"},"modified":"2025-01-07T11:08:04","modified_gmt":"2025-01-07T03:08:04","slug":"why-do-hotel-companies-have-so-many-different","status":"publish","type":"post","link":"https:\/\/reedaromalab.com\/fr\/why-do-hotel-companies-have-so-many-different.html","title":{"rendered":"Pourquoi les soci\u00e9t\u00e9s h\u00f4teli\u00e8res ont-elles autant de marques diff\u00e9rentes"},"content":{"rendered":"<h1 id=\"brand-differentiation-and-targeting-wpaicgheading\">Diff\u00e9renciation et ciblage de la marque<\/h1>\n<p>\nLes soci\u00e9t\u00e9s h\u00f4teli\u00e8res sont connues depuis longtemps pour leur portefeuille diversifi\u00e9 de marques, chacune s&#8217;adressant \u00e0 un segment sp\u00e9cifique du march\u00e9. Du luxe aux options \u00e9conomiques, ces marques offrent une gamme d&#8217;\u00e9quipements et de services pour r\u00e9pondre aux besoins et aux pr\u00e9f\u00e9rences de diff\u00e9rents types de voyageurs. Mais pourquoi les soci\u00e9t\u00e9s h\u00f4teli\u00e8res ont-elles autant de marques diff\u00e9rentes ? La r\u00e9ponse r\u00e9side dans la diff\u00e9renciation et le ciblage de la marque.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/reedaromalab.com\/wp-content\/uploads\/2024\/11\/Brakula45014741.jpg\" alt=\"alt-781\" class=\"wp-image-781\" id=\"i781\" \/><\/p>\n<p>\nProduits<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>Diffuseur d&#8217;huile de roseau<\/td>\n<td>Mat\u00e9riau<\/td>\n<\/tr>\n<tr>\n<td>Bois<\/td>\n<td>Convient pour<\/td>\n<\/tr>\n<tr>\n<td>Chambre<\/td>\n<td>Parfums<\/td>\n<\/tr>\n<tr>\n<td>Raisin, Citron et Verveine<\/td>\n<td>Capacit\u00e9<\/td>\n<\/tr>\n<tr>\n<td>120 ml<\/td>\n<td>Couleur<\/td>\n<\/tr>\n<tr>\n<td>Orange<\/td>\n<td>Origine<\/td>\n<\/tr>\n<tr>\n<td>Grossiste Chine<\/td>\n<td>Dur\u00e9e<\/td>\n<\/tr>\n<tr>\n<td>40-60 jours<\/td>\n<td>De plus, avoir plusieurs marques peut \u00e9galement aider les soci\u00e9t\u00e9s h\u00f4teli\u00e8res \u00e0 faire face aux ralentissements \u00e9conomiques et aux fluctuations du march\u00e9. En diversifiant leur portefeuille de marques, les soci\u00e9t\u00e9s h\u00f4teli\u00e8res peuvent r\u00e9duire leur d\u00e9pendance \u00e0 l\u2019\u00e9gard d\u2019un segment particulier du march\u00e9. Cela peut les aider \u00e0 rester comp\u00e9titifs et r\u00e9silients face \u00e0 des conditions \u00e9conomiques changeantes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>\nensembles de diffuseurs<\/p>\n<div class=\"entry-content-asset videofit\"><iframe loading=\"lazy\" title=\"2024\u5e749\u670819\u65e5\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/dllbMFFQP0I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><a href=\"https:\/\/reedaromalab.com\/tag\/high-grade-room-sprays-best-china-wholesalers\" target=\"_blank\" rel=\"noopener\">https:\/\/reedaromalab.com\/tag\/high-grade-room-sprays-best-china-wholesalers<\/a>Dans l\u2019ensemble, la prolif\u00e9ration des marques au sein des soci\u00e9t\u00e9s h\u00f4teli\u00e8res est motiv\u00e9e par le besoin de diff\u00e9renciation et de ciblage des marques. En proposant une gamme de marques, les soci\u00e9t\u00e9s h\u00f4teli\u00e8res peuvent attirer diff\u00e9rentes donn\u00e9es d\u00e9mographiques, se d\u00e9marquer sur un march\u00e9 encombr\u00e9, maximiser leurs revenus, \u00e9tendre leur pr\u00e9sence mondiale et accro\u00eetre leur r\u00e9silience face aux d\u00e9fis \u00e9conomiques. Ainsi, la prochaine fois que vous verrez une soci\u00e9t\u00e9 h\u00f4teli\u00e8re avec plusieurs marques, n&#8217;oubliez pas que chaque marque r\u00e9pond \u00e0 un objectif sp\u00e9cifique en r\u00e9pondant aux divers besoins et pr\u00e9f\u00e9rences des voyageurs du monde entier.<\/p>\n<p><a href=\"https:\/\/reedaromalab.com\/\" target=\"_blank\" rel=\"noopener\"><a href=\"\/tag\/diffuser-sets\" target=\"_blank\"><strong>Diffuser Sets<\/strong><\/a><\/a>  Overall, the proliferation of brands within hotel companies is driven by the need for brand differentiation and targeting. By offering a range of brands, hotel companies can appeal to different demographics, stand out in a crowded marketplace, maximize revenue, expand their global presence, and increase their resilience in the face of economic challenges. So the next time you see a hotel company with multiple brands, remember that each brand serves a specific purpose in meeting the diverse needs and preferences of travelers around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diff\u00e9renciation et ciblage de la marque Les soci\u00e9t\u00e9s h\u00f4teli\u00e8res sont connues depuis longtemps pour leur portefeuille diversifi\u00e9 de marques, chacune s&#8217;adressant \u00e0 un segment sp\u00e9cifique du march\u00e9. Du luxe aux options \u00e9conomiques, ces marques offrent une gamme d&#8217;\u00e9quipements et de services pour r\u00e9pondre aux besoins et aux pr\u00e9f\u00e9rences de diff\u00e9rents&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.0","language":"fr","enabled_languages":["en","ar","zh","nl","fr","de","hi","id","it","ja","ko","pt","ru","es","th","tr","vi"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ar":{"title":true,"content":true,"excerpt":false},"zh":{"title":true,"content":true,"excerpt":false},"nl":{"title":true,"content":true,"excerpt":false},"fr":{"title":true,"content":true,"excerpt":false},"de":{"title":true,"content":true,"excerpt":false},"hi":{"title":true,"content":true,"excerpt":false},"id":{"title":true,"content":true,"excerpt":false},"it":{"title":true,"content":true,"excerpt":false},"ja":{"title":true,"content":true,"excerpt":false},"ko":{"title":true,"content":true,"excerpt":false},"pt":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false},"th":{"title":true,"content":true,"excerpt":false},"tr":{"title":true,"content":true,"excerpt":false},"vi":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/posts\/6098"}],"collection":[{"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/comments?post=6098"}],"version-history":[{"count":18,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/posts\/6098\/revisions"}],"predecessor-version":[{"id":6277,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/posts\/6098\/revisions\/6277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/media\/2105"}],"wp:attachment":[{"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/media?parent=6098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/categories?post=6098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reedaromalab.com\/fr\/wp-json\/wp\/v2\/tags?post=6098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}